Download PDF Guide to Graphic Design, by Scott W. Santoro
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Guide to Graphic Design, by Scott W. Santoro
Download PDF Guide to Graphic Design, by Scott W. Santoro
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Learn to Conceptualize, Create, and Communicate in Graphic Design.
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An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer.� Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits.
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Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. �Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods.
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MyArtsLab is an integral part of the Santoro, program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art.�
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A better teaching and learning experience
The teaching and learning experience with this program helps to:
- Personalize Learning - MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance.
- Improve Critical Thinking - Exercises throughout the texthelp readers to make decisions and understanding the connection between an idea and its execution.
- Engage Students - Each chapter presents quick, in-class exercises and longer, more involved projects.
- Support Instructors – Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course.
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NOTE: MyArtsLab does not come automatically packaged with this text. To purchase the text with MyArtsLab, order the package ISBN:
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0205959229 / 9780205959228 Guide to Graphic Design Plus NEW MyArtsLab with eText -- Access Card Package
Package consists of:
0132300702 / 9780132300704 Guide to Graphic Design Textbook
0205206565 / 9780205206568 NEW MyArtsLab with Pearson eText -- Valuepack Access Card
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- Sales Rank: #154533 in Books
- Brand: Brand: Pearson
- Published on: 2013-01-12
- Original language: English
- Number of items: 1
- Dimensions: 10.70" h x .80" w x 8.40" l, .0 pounds
- Binding: Paperback
- 360 pages
- Used Book in Good Condition
About the Author
Scott W. Santoro is principal of Worksight, a New York graphic design studio. He holds graphic design degrees from Pratt Institute (BFA) and Cranbrook Academy of Art (MFA). He is also a graphic design professor at Pratt Institute in Brooklyn, New York, and is an active speaker on graphic design issues. Scott has served as vice president of the New York Chapter of the American Institute of Design (AIGA) and as a national screening committee member for design as part of the Fulbright program.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Guide to Graphic Design Review
By Joe Capon
As a student of Santoro's Graphic Design class I found Guide to Graphic Design a very useful tool. It is beneficial to see the layouts of the book as printed matter. The examples and work featured are well thought out and sometimes inspiring. The book is a good resource for anyone in the field.
1 of 1 people found the following review helpful.
Explaining the Value of Thoughtful Design by Example!
By NBC
What a great book--I'm astounded at the amount of information assembled and the amount of work it must have taken to organize it and make it so accessible!
The book is written specifically for the novice student, and yet, as a working professional, I'm reminded of things I don't often think about anymore (at least not consciously). The tone is inviting, with layers that offer multiple opportunities to connect with the content. Scott Santoro makes the point, importantly and on many occasions, that design is a thinking and problem solving process as much (or more) than it is a visual or aesthetic one.
The design, as you would hope (but can't necessarily expect in a "textbook, " or any book for that matter) contributes immeasurably to the success and accessibility.
The short quotes that dot the book--from Yale's emeritus graduate design chair Alvin Eisenman to sci-fi writer Ray Bradbury--are a constant reminder of the benefit of being pithy. In some situation less may be more, in this masterfully organized book (300+ pages; 12 chapters) more is more. A new benchmark! I hope it is embraced by the educational community and becomes a universal text for the next few generations of designers.
1 of 1 people found the following review helpful.
informational and inspirational
By Jill
Guide to Graphic Design has helped expand my knowledge of the core concepts that are the foundation of graphic design. Along with historical and modern references, it has defined some processes and techniques that were never before named. As a college student, I have found this textbook very easy to follow and comprehend. I found the "a la Carte" version to be the best for me because I can take individual chapters with me to class (making it easier to carry) instead of the whole textbook. Type in "guide to graphic design Santoro" to find it. Along with everything I have learned from this textbook, I find myself going back to the diverse examples to be inspired by for my own projects. I would recommend this book to any graphic designer/student looking to learn more about graphic design.
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